Mission and Vision

Graphic Mint caters to companies and organisations that are commercially, socially, and environmentally responsible.

Mission Statement

To help build engaging, trustworthy, and lasting relationships between clients and their constituents (customers and users) by providing professional visual, interaction and user experience design services that help brands, products, and services be more desirable, discoverable, useful, usable and accessible for all.

Vision Statement

To positively impact the lives of people by enhancing their user experiences thus enabling customers, users and stakeholders to accomplish their goals. To remain true to user feedback and research data. To maintain a diverse body of work, while staying current with the latest technology and the smartest visual, interaction and user experience design trends.

Value Statement

To make people's lives better by researching and understanding the goals and needs of customers, users and stakeholders and by producing offerings and enabling interactions to help fulfill these goals. To create intelligent and forward-thinking design that promotes education through the use of technology.

Social Responsibility

We believe that companies have a responsibility to proactively minimise any negative social and environmental impact caused by their brands, products and services.

• Education
  
  • Our goal is to educate our clients about best practices and benefits of visual, interaction and user experience design. Furthermore, we want to empower and enable clients to take advantage of free and Open-Source technologies, such as (Content Management Systems) CMS and Web 2.0, 3.0 tools and applications to help reduce costs and improve processes.
  • We proactively share our design knowledge with the wider community via various online and offline collaborative organisations.
• Environmental
  • Our goal is to implement "green" strategic plans that diminish environmentally unfriendly practices such as: excessive unnecessary printing, purchasing of disposable non-recyclable materials, etc. while at the same time reducing costs.
  • We are committed to the promotion and implementation of an environmentally friendly approach to our work and the work of our clients.
• Inclusiveness
  
  • Our goal is to deliver services that are accessible and available to all members of the community. Additionally, it is important to have an inclusive user experience design approach that is representative of a diverse community.
  • We are committed to providing accessible experiences that adhere to W3C and other web standards.
• Ethics:
  
  • Our goal is to support and encourage integration efforts within the community to foster multiculturalism.
  • We are committed to design for people, keeping in mind the well being of each individual to ensure ethically and socially responsible content and interactions are generated, providing useful and genuine information.