Our Approach
Graphic Mint's approach to evoking a positive user experience focuses on the monitoring, benchmarking and improvement of the following ten attributes:
1Discoverability: Help users discover your offering in the first place via search
engines and other online and offline touch-points
2Clarity: Once users arrive at the experience, ensure they can quickly understand its
purpose and function
3Findability: Once users arrive at the experience, ensure they can quickly find the
correct information they seek
4Desirability: Ensure the experience is useful for helping the users achieving
a purpose and/or accomplishing a goal
5Usability: Ensure the experience is easy-to-use and to navigate through and the information
architecture makes sense to the user's mental models
6Consistency: Ensure there is a similar look-and feel-across the experience. A sense
of unity and professionalism
7Accessibility: Ensure the experience is accessible by users with other-abilities
8Aesthetics: Ensure the experience is attractive, engaging and visually appealing to
the target audience(s)
9Meaningfulness: Ensure the experience relates to the users' high level goals and context
10Emotional Response: Ensure the experience resonates with the intended target
audience
Customer to User Lifecycle
Graphic Mint believe a successful customer experience occurs when and where a member of the general public is converted into a happy customer.
At the other end of the spectrum, we believe a successful user experience is where a user is converted into an advocate of the product and/or service.
A successful total brand experience is the fulfillment of expectations throughout and across both customer and user experiences – this is where Graphic Mint innovate and specialise!
Graphic Mint focus on research and testing. We believe the best way to improve the desirability of a product, service or brand is by listening to customer opinion and by observing user behaviour to discover pain-points, bugs and feature requests.
We employ methods from market research, user research and usability testing, throughout the product development cycle. Real insight into your customer and user experience positively influences product or service improvements and successfully shapes integrated marketing and communications campaigns.
Always Room for Improvement
Every time a customer or user has difficulty accomplishing their goal with your company, a nightmare scenario is born. By understanding the goals, needs, opinions and behaviours of your customers and users, you can identify the nightmare scenarios within your business ecosystem and transform them into positive experiences.
This fosters a culture within your business where people, processes and environments are customer-centred and user-focused, where all efforts company-wide are projected towards providing constituents with positive experiences.
Our Approach
