12274541_10153657444804178_3240334140336770911_n (1)We are delighted to announce we have won the People’s Choice Top Rated Award at the User Experience Awards 2015. Our Director of UX Séamus Byrne accepted the award at the UXies 2015 this evening, at Parsons School of Design in New York City. Séamus has been documenting the latest step of our award journey on Graphic Mint’s Facebook page and Twitter account.

Earlier this morning, Séamus presented a talk at the UX Awards conference on the behind-the-scenes of our winning project. It was proudly entitled, Storytelling, Visualisation and Empathy: The Keys to Successful UX for the Zarion Allocate Product. The three-person design team who began our journey to the 2015 UX Awards is composed of Eoghan Hickey, Julian Becerra and of course Séamus Byrne. In true Graphic Mint style, the team collaborated creatively to re-design and renovate the User Experience and User Interface of Zarion Software’s flagship product, Zarion Allocate.


Powerful Design

When asked to explain what the award means to Graphic Mint and himself, Séamus explained, “This is a stellar moment for Graphic Mint on the global User Experience design stage. Personally, it is also a dream come true. Eoghan Hickey, Julián Becerra and I worked very hard to design an easy-to-use and useful User Experience, as well as a state-of-the-art User Interface for the Zarion Allocate Software Product. A huge thank you to all the people who voted for us.”

He continued, “It is great to receive recognition with such a prestigious international award. The rising tide lifts all boats so this award not only helps our position us as UX thought leaders in Dublin, but also highlights the world-class quality of Irish Digital and User Experience Design. We are improving the lives of real people, one interaction at a time.”

“It’s been quite powerful in its effect of bringing that team together.” – Gerard Newman, CTO of Zarion Software

Séamus added, “Great User Experience is about being able to tell the story of the people who use the product, then visualising their storyworld with storyboards, ecosystem maps and product prototypes. It is vital to focus on one key principle based on a true understanding of the user, which forms the DNA of the design. On the Zarion Allocate project we zoomed in on one goal; to help genuinely connect the supervisor to their personnel. By simulating face-to-face interactions, we created an empathy between supervisors and personnel which humanised the product.”

Séamus’ Presentation Slides

About the Award Winning Product

Zarion Software are an iconic Irish software company who celebrated their twentieth anniversary last week. They provide Software as a Service to the financial sector and the Zarion Allocate product is used by thousands of users, for work allocation and capacity management.

Graphic Mint took Zarion Allocate, a useful but outdated tool, and elevated it to an intelligent, relevant and modern standard. The new Zarion Allocate is a product which gives financial service professionals pleasure to interact with and rely on. The project consisted of three key stages; User Research, Framework Design and Detail Design. Our objective was to reach a level of user-centricity never before achieved in work allocation software.

About the Project Submission

When we began putting together our showcase for the project, we needed to visit the very start of what turned out to be a hugely important journey, not only for Zarion Allocate, but Graphic Mint too. We wanted to put together a simple video that could communicate all the thoughts and process that went into this game-changing UX renovation. We had our Content Strategist Katie McNeice create insightful questions for the team at Zarion Software, who have always been passionate about collaborating with us and discussing their experience of the product renovation.

With this combined knowledge and a few weeks of careful planning, we had our Digital Media Designer Eoin Smith shoot interviews with Gerard Newman, CTO & Founder,  and Jason Cooke, Head of Product Management. Hearing the effects of our UX Design efforts not only on the product team, but their customers in turn, was a rewarding moment for all of us.

Highlights from User Experience Awards 2015




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We are delighted to announce that Graphic Mint are finalists in an international UX Design competition, the User Experience Awards 2015. We’ve got Séamus packing his bags right this minute to head off to the awards ceremony in New York! He’s excited not only to be representing Graphic Mint, but the calibre of design talent in Ireland on an international platform.

He will be stuck in the middle of a great lineup of international speakers from Google, Microsoft and others at the event conference next Monday the 16th, giving a talk on our entry and Graphic Mint’s design ethos. At the studio we all have our fingers crossed that he’ll come back with an award or two as well! So what are the UXies?

The UXies

“The UXIES honor the innovators behind the digital products and services that define our world.” – User Experience Awards 2015

The 2015 UXies entries show just how diverse User Experience Design can be. From augmented reality apps to SAAS however, each of these designs aspire to solve real problems for real people. The UXies’ core principles are to communicate the essential value of User Experience Design, while educating the broader technology community and awarding the best. Take a look at winners and highlights from previous years on the UXies website.

Our Entry

Our User-Centred Redesign of Zarion Allocate humanised work allocation experiences by aspiring to create a level of user-centricity which had never before been achieved in work allocation software. Check out the full case study to learn more about our research and design process, and the unique approach that earned us the title of UXies Finalists.

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Join the IxDA community for a night of innovation and insight from some of Ireland’s leading experts.

Screen Shot 2015-11-06 at 15.30.56Defuse 2015 is in its 7th year of running and takes place the 23rd November 2015 at 7pm in the Sugar Club. On the night, you will hear from a variety of speakers who are Ireland’s Interaction Design experts, talking about their compelling design ideas and thoughts.

Each speaker will be doing a variation on the Pecha Kucha style presentation, known as the Ignite format, where they will have 5 minutes to show 20 slides with 15 seconds per slide. So look forward to 12 amazing talks. 300+ people attend Defuse every year with creatives from all different design experiences from IT Professionals, Students and many more. You can view the full list of the speakers at the Defuse Website. Admission is free but arrive early to not be disappointed.

What to Expect

On the night as well as hearing from great speakers, there will be a design competition for everyone to get involved in, so bring all your design friends along and you could go home with a sweet prize of a brand new iPad (sponsored by Graphic Mint!).

fiona_mcandrewAlongside other IxDA volunteers, our very own UX Designer Fiona Mc Andrew has been busy co-ordinating the event over last few months. She will also be speaking on the night. Her talk is titled: “Design Patterns a Recipe for Success: Past, Present & Future”.



We’re Sponsoring

Graphic Mint have been actively involved in volunteering and running IxDA events for many years including the original Defuse back in the day, local events and even brought Interaction12 to Dublin. We are now honoured to say we sponsoring Defuse this year.

Highlights From Last Year


We will be in full swing on social media at Defuse so make sure you’re following us on:

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I recently attended the Annual conference of the Human Factors & Ergonomics Society in Groningen. The HFES promotes and advances how we, as professionals, understand the human factors involved in the design and use of technology, systems and artificial environments of all kinds.

I was presenting a paper from my MA in Industrial Design research, conducted over the previous two years in DesignCORE, IT Carlow. It is entitled, Shared Usability: A Support Mechanism to Product and Service System Design for Older Adults.

Continue reading

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Our most recent blog posts have been focused on explaining key Service Design terminology. We covered touchpoints, the line of visibility, the process of a workshop and the value of creating a Service Design blueprint. Throughout each of these activities in a real-life Service Design project, we are helping ourselves to better understand your customers. Measuring the success of the project comes down to whether or not the quality of the customer’s experience has been improved. To do this we envision a scenario.

A scenario is a visual or textual map of events telling a relevant story about interacting with the service, from the perspective of a real customer.

Scenarios help to validate ideas and reveal any assumptions that have been made. Most importantly scenarios help place the customer’s behaviour at the forefront of the decision-making process. Continue reading

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