User Experience

Graphic Mint design the User Experience (UX) of interactive products (computers, kiosks, mobile devices) and services. We use interaction design and visual design to make your offering and user interface (UI) more relevant, useful and usable.

Pain-points identified from user research, statistical analysis and usability testing are translated into design improvements to the interface, system, process or touch-point. Structure, behaviour, flow and appearance are optimised to help users to accomplish their goals, fulfill their expectations and ultimately be happy.

Our User Experience Services

• User Research: Our mix of qualitative and quantitative evaluation methods include interviewing users, observing their behaviour while interacting with your product or service, researching the user's environment and context, and analysing metric data
• Modelling: Research findings are transformed into a story-world by creating an array of actionable and inspiring documents and charts about the user and their context: user personas, scenarios, task-analyses, ecosystem visualisations, touch-point maps and customer life-cycles
• Interaction Design: Design of the structure, behaviour and flow of the system by utilising a range of ideation methods and iterative rounds of low-to-high fidelity prototyping techniques such as sketching, card sorting, wire-framing, storyboarding, designing the box, html and flash
• User Interface (UI) Design: Designing the visual appearance and style of the application's presentation layer or skin from conceptual ideation to iterative rounds of visual design mock-ups. UI specification documents, style guides and diagrams. Development of CSS and HTML skinning.
• Usability Testing: Test how useful and usable your offering is by assigning users specific tasks to accomplish then observing their behaviour. The findings unearth nuggets of bad usability that can be immediately addressed in the next round of design. 

Benefits of User Experience

1. Produce easy-to-use and genuinely useful products or services
2. Increase rates of user adoption of your product or service and brand loyalty
3. Increase desirability with useful, relevant and meaningful functionality and features
4. Align user and business goals
5. Improve standardisation and consistency of your offering's user interface 
6. Better product and service design based on observing real user behaviour and data
7. Focus design team and other stakeholders towards meeting user expectations
8. Facilitate consensus across design, development, product and C-level teams
9. Reduce costs by uncovering errors and flaws with the usability and functionality of the product or service early in the development cycle
   
10. Understand the high level goals of the end user in the context and environment of how and where the product or service is used.