Graphic Mint design Brand Identities with passion. We want your customers to fall in love with your brand, not through persuasive techniques, but through a genuine emotional connection based on positive experiences with your company.
Our exploration process is tried, tested and second-to-none. Our original and cutting-edge ideas are inspired by ongoing stake-holder feedback, real customer opinions, the story behind your business, and good old-fashioned creativity and imagination.
Our Brand Identity Services
- Storytelling: The first step is to unearth the stories infused throughout your business. We set the scene, identify the characters and develop a plot to define your brand attributes, progress your story and to build a true connection with your customers.
- Logo Design: Your logo is the heart of your business, and should capture and communicate your story, voice and tone. We design, produce and streamline world-class "lovemarks".
- Corporate Identity: Branding is about consistency of voice across the myriad of touch-points that your customers interact with. We design, produce and streamline your company's stationary system (business cards, letterhead, envelope, compliment slips), presentation templates (Powerpoint, Keynote, PDF) and email signatures.
- Asset Repository: We provide you with an all-in-one-place online repository for all your brand assets providing you an your staff with a streamlined, easy-to-access and easy-to-deploy means of maintaining brand consistency.
- Style and Standards Guide: Graphical Style and Standards Guide for you branding, featuring detailed information about typefaces, layout, and colour to maintain visual consistency across all touch-points
Benefits of Brand Identity
- Increase visibility, awareness and recognition of your company and its offerings
- Increase emotional connections between you and your customers
- Increase the chances of customer loyalty and of being remembered
- Streamline and focus your company's voice, story and tone
- Maintain a competitive edge by differentiating from your competitor with a unique identity
- Improve your professional image, making your company look bigger and more experienced
- Increase the probability of attracting the right prospects
- Increase desirability through clarity of purpose
- Increase consistency across your staff, environments and collateral materials.
- Enhance your customer experience by standardisation
Brand Identity
