Graphic Mint design custom strategies based on research to increase your company's web presence by understanding and optimizing web usage via SEO, SEM and Analytics; establishing social networking identities; and creative campaigns.
In today's information age, its vital to get the word out about your offerings to your customers and prospects across the myriad of new digital touch-points. Expensive traditional marketing and advertising methods, based on casting a wide net, have been replaced by cheaper and more focused Digital Marketing techniques, that can quickly increase brand visibility to genuinely interested audiences.
Our Digital Marketing Services
- Marketing Research and Strategy: Discover and understand what your target audience want, need, or believe by capturing their collective opinion via online surveys, focus groups and competitor analyses. Create a customer-focused marketing plan based on the findings
- Search Engine Optimisation (SEO): The higher your appear in "organic" (un-paid) search engine results pages, the better chance your website has of being visited. Improve the volume and quality of traffic to your website by following web standard SEO techniques
- Search Engine Marketing (SEM) Increase your web presence through the use of paid (un-organic) search listing placement, keyword auctioning and contextual advertising.
- Web Analytics: Measure and analyse user behaviour, patterns of usage, and quantitative traffic data to inform and improve user experience, campaign click through rates, Search Engine Optimisation, business goals and e-commerce conversions
- Social Networking: Establish a web presence for your business across the top 5 social networks including Facebook and Twitter. Build community around your brand by providing online spaces where fans and followers can interact with your company and each other.
- Digital Campaigns: Send a specific message to a specific group of recipients via email (eNewsletter), SMS text message, or via RSS subscription. Or utilise our creative team to design banner ads, charts and graphs or diagrams.
Benefits of Digital Marketing
- Increase online discoverability, findability and visibility by evaluating and optimising your content
- Increase web presence across multiple social network channels
- Improve marketing and promotional actions based on real user opinion and usage patterns
- Increases chances for higher search engine rankings
- Generate business leads to promote your offering to
- Build up database of subscribers for ongoing e-mail marketing opportunities
- Build customer loyalty by staying in touch with existing customers
- Digital saves money (compared to direct mail) and creates immediate results
- Provides information about who's linking to your site
- Improves your brand image and overall expansion
Digital Marketing
